Jaguar takes the wraps off the XJ75 Platinum Design Concept at the Pebble Beach Concours d’Elegance this weekend, making it the second model created by the Jaguar design team as part of a yearlong celebration of the brand’s 75th anniversary.

Following on from the XK75 production car launched at this year’s Goodwood Festival of Speed, the XJ75 is as yet only a concept but it seems likely that some elements of the concept model will be released for production, building upon the already impressive reception to the new XJ Saloon, launched just two months ago.

The XJ75 Platinum Concept is the company’s first demonstration of the design customisation potential of the striking new XJ luxury saloon, and may spell the way for a range of sporting upgrades to be offered on the XJ saloon as either factory or dealer-fit options.

“The new Jaguar XJ Platinum Concept celebrates Jaguar’s 75th Anniversary, and highlights the uniqueness of the XJ, and more broadly, the increasingly personal nature of luxury cars in today’s market,” said Mike O’Driscoll, Managing Director of Jaguar Cars. “The XJ is thoroughly modern, and captures the innovative and daring character that our founder Sir William Lyons built into every Jaguar. And the design team clearly had some fun making their first one-of-a-kind XJ design concept in that spirit.”

Dominated by a striking white and black contrast theme that suggests precious platinum metal, the XJ75 Platinum Concept uses Jaguar’s supercharged 5.0-litre V8 – although the car being displayed at Pebble Beach carries only a paltry 464bhp compared to the 503bhp supercharged V8 we receive here in the UK with the range-topping XJ Supersport. New Jaguar XJ75 Platinum Concept (Design Brochure)

Equipped with new ground-hugging front, rear and side sills and painted a lustrous Satin Matte Pearlescent White, exterior chrome elements have been revised to either a dark chrome or gloss black. Bespoke 22-inch wheels are black and use a brushed contrast finish.

The contrast theme continues with gloss pearlescent white air vents, veneers and diamond stitch suede inserts to the seats and headliner, all set against the backdrop of a full Jet soft-grain leather interior. Suede and leather accents are seen throughout the interior to further material enhancements.

The XJ75 Platinum Concept centre console houses a bespoke clock developed and designed in partnership with the Bremont Watch Company. An independent British company, Bremont creates beautifully engineered and designed mechanical watches hand assembled in Switzerland.

“From a pure design perspective, the XJ75 Platinum Concept is foremost about emphasizing the striking proportion and presence of the new XJ, with a distilled black and white theme, which conjures up the sense of precious platinum,” said Jaguar XJ Chief Designer Giles Taylor. “At the same time, the pure sporting character of XJ is brought to the fore by keeping the car’s clean graphic approach and further lowering its stance.

“On the inside, we played up the XJ’s combination of high-end materials and British flair to really have some fun. The XJ75 Platinum Concept is a design exercise that shows our vision of customization as an inspiration for those enthusiasts who have a taste for strong individuality and visual confidence in their luxury automobiles.”