When we first saw the Lagonda Concept at the 2009 Geneva Motor Show, we wondered what on earth Aston Martin had been thinking of when they conceived this luxury cross-over vehicle.

Maybe it will grow on us? Maybe we need to see it out on the road?

Well Aston have chosen to release a new batch of pictures to help gauge customer feedback whilst they decide on the next steps to take.

The project is currently on hold, but we understand that Aston Martin Chairman David Richards was not entirely happy with the concept either and has asked Aston’s design team to create another Lagonda concept, which will be showcased at a future motor show.

Aston had originally planned to relaunch the Lagonda brand by 2012, so there’s still time to get it right.

“If at first you don’t succeed, try, try and try again…”

Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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