I must admit to being in two minds about this car, on the one hand I love unusual hybrid cars – Hayabusa powered 2-seaters, supercar-baiting SUVs and even EV sportscars such as the Tesla Roadster. What these all have in common is the ability to surprise and delight, to perform in a way beyond what you would expect from their appearance.

And whilst Nissan’s Juke-R appears to push all of those buttons, I can’t help wondering what’s the point? Of course you could say the same thing about a Porsche Cayenne Turbo or BMW X6 M..

Nissan revealed the new Juke-R to an unsuspecting audience at yesterday’s Qashqai media launch in Malaga, Spain, which marks its first public appearance. Harnessing the power of the company’s flagship GT-R in the oddly designed Juke, Nissan hail their new showpiece as the ultimate compact crossover.

Nissan Juke-R

Whilst it would be easy to laugh at such a pointless vehicle, we understand the Juke-R is being used as a testbed for development of a more sporty Juke, likely to offer a little over 200 bhp.

Nevertheless, the Juke-R is already a marketing success. Videos charting the design and build of Nissan’s super-crossover have clocked up over 1 million views on YouTube during the past 3 weeks, along with thousands of conversation threads on blogs, forums and social networks.

Nissan Juke-R

Just two versions of the Nissan Juke-R are being created, one in each of left-hand and right-hand drive. The cars have been developed by Nissan and are being built by leading motorsports outfit RML with input from Nissan Technology Centre for Europe (NTC-E). Testing of the car will begin in November.

Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

More from this author

Try These Next

Stories we think you'll enjoy

Privacy Preference Center

%d bloggers like this: