Porsche sales in the US were up 32 per cent in January, continuing the positive trend for Germany’s most profitable car maker. The big news though is how demand increased for the Boxster and Cayman, which in recent years have been almost insignificant in the greater scheme of things.

Last year the Panamera/Cayenne outsold the Boxster/Cayenne 10 to 1 with over 80,000 vehicles versus just 8,000.

In the first month of 2013, sales of Cayennes in the US climbed 51 per cent, Panameras dropped 16.3 per cent, 911s were up 28.7 per cent and the Boxster/Cayman was up a whopping 127 per cent.

Porsche still sold fewer Boxster/Caymans than Panamera (393 vs 588), and although unclear from Porsche’s sales figures we suspect the numbers will consist mainly of Boxsters – since the all-new Cayman doesn’t go on sale until February/March.

It’s uncomfortable seeing a company like Porsche sell way more SUVs and saloons than traditional sports cars, so it’s good to see some of the recent trends reversed.


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Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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