What exactly does this say about Toyota’s marketing strategy for its hybrid poster-child? Was a cow not good enough? Or perhaps on the scale of animal flatulence, the sheep is the harder target to beat and therefore warrants a poster in celebration of such an achievement?

The advert created by the Israeli advertising agency, Yehoshua\TBWA on behalf of Toyota Israel is currently doing the rounds in newspapers and magazines, but let’s just hope it doesn’t catch on as an official measure of eco-worthiness..

Caption competition anybody?

co2 flatulence green house gases sheep farts toyota prius