If you’re in Central London tomorrow (Thursday 28th October), then keep your eyes peeled for one of these unorthodox taxis which Virgin Media has brought in to promote the launch of its new 100Mb broadband service.

The fleet of hackneyed-supercars includes a Porsche 997 Turbo Gen 1, Ferrari 430 F1 Coupe and Aston Martin DBS and you can flag one down , free of charge, between 10am and 4pm for trip anywhere within Central London.

Jon James, executive director of Broadband at Virgin Media said, “With today’s announcement of our new 100Mb service, we wanted to do something fun and iconic to celebrate – our fleet of Ultrafast Taxis rolling out in London tomorrow will provide commuters a bit of excitement to liven up their day and the opportunity to get a taste of life in the fast lane courtesy of Virgin Media.”

Sounds like a good reason to pop into London in the morning..