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Proton signs a collaboration agreement with Honda, setting Lotus up for a platform sharing deal with the NSX
As I said in last night's piece, 'Why Lotus' future is far from safe', Proton has been working on securing a platform sharing deal with a major automotive partner.
Why Lotus’ future is far from being ‘safe’
Last week an article was published online by Auto Express magazine, with the title "Lotus' future is safe". In the interests of transparency and to ensure an honest…
Is DRB-Hicom Fiddling While Lotus Burns..?
For any business to function it needs to produce a product or service, sell it to customers, develop new offerings and promote them in order to generate demand. It also…
EV Futures: Electric dreams – from nightmare to nirvana
With electric super car ‘halo’ models entering the fray, environmentally-friendly cars are about to become a lot more desirable. So, what’s the catch? The competitive…
Aston Martin loses its cool.. while Mercedes gains some swagger
Luxury sports car maker, Aston Martin, has sat atop the CoolBrands index since 2010, outdoing the likes of Apple, Rolex, Harley Davidson and Nike, but in this 50th…
The Hamsters travel back in time for Kia’s New Soul campaign
To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand's chart-topping series of viral videos. 'Bringing Down the House' is…
Discovery Channel lift the lid on their ambitions for Fifth Gear TV
When Discovery poached Channel 5’s flagship series Fifth Gear back in January, it was part of a big push to increase the channel's investment in the UK, with the promise…
Dany Bahar files £6.7m claim against Group Lotus for wrongful dismissal
It will come as no surprise to anyone who's been following Group Lotus recently, that Dany Bahar, who was fired as CEO back in June this year, has initiated a claim for…
