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The DNA Inside: Volvo Cars
During the last few months we've immersed ourselves in several of Volvo's most dynamic new models, to learn about how the marque is positioned in 2012 and why you might…
The Great and The British: Part 1 – The Importance of Being Radical
For a nation endowed with the DNA of such maverick automotive legends as Chapman, Cooper and Brown, it seems ironic that the marque which now leads the plethora of niche…
Video: Audi and Ducati rally support for the people of Pikes Peak with unique social media contest
On the eve of the 90th annual Pikes Peak hill climb, Audi and Ducati have come together to support the people that help keep their favourite roads safe.
Lotus Chief speaks out on his plans for the company as the first Exige S is produced
The first production Exige S came off the assembly line last week, beginning a new phase for the Norfolk sportscar maker. Chief Operating Officer, Aslam Farikullah,…
Scorched: Could the Subaru BRZ get any hotter?
Most creative agencies are quite frankly rubbish at making car videos, so it comes as something of a surprise when we find one that's more than just tolerable.
Behind the story: Lotus eaters take a gamble
Earlier this week I got together with Margareta Pagano, Business Editor of The Independent newspaper, and compared notes on the state of play at Norfolk's favourite car…
Gymkhana FIVE – The Most Viral Automotive Video Ad Ever?
It's the mark of a great driving video that even when frozen still - in a photograph - you can still soak in the unique experience of Ken Block at maximum attack on the…
Gymkhana FIVE: San Francisco – The Ultimate Urban Playground
It's here, the fifth episode in the web's most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of…
