Mercedes AMG’s new W04 F1 car took to the track in Jerez this morning with Nico Rosberg at the wheel. His team mate Lewis Hamilton will get his chance tomorrow, but in the meantime he’s getting plenty of practice with his BlackBerry Z10 on the pit wall.
The team announced its new partnership with troubled handset maker RIM (Research in Motion) at yesterday’s launch, coinciding with company’s promotion of its new BlackBerry 10 mobile platform which will deliver tools and services to keep the Mercedes AMG team moving throughout the season.
Rosberg and Hamilton arrived at the official photo call at the wheel of two Mercedes-Benz SLS AMG Coupé Black Series, then proceeded to perform for the cameras before getting down to the serious business of revealing the new W04.
The aerodynamic design philosophy of the new car has been optimised around a new five-element front wing design and a second-generation Coanda exhaust at the rear, unlike some 2013 cars Mercedes has retained a pushrod front suspension and a pullrod rear suspension, aimed at optimising tyre life and performance, while the rear end has been aggressively packaged to optimise aerodynamic development potential.
The F1 W04 also does away with the stepped nose design of its predecessor thanks to a small ‘vanity panel’, which was found to offer a small gain during aerodynamic testing.
Although the new car completed the first few laps of its 4-day test without any trouble, this morning saw the car stop on track due to a dramatic-looking electric fire. The damage looked minor, and the team will continue testing with Rosberg for the rest of the day.
Lewis Hamilton gets a proper stint behind the wheel tomorrow morning, but after a few demo laps on Monday spoke optimistically to BBC’s Ben Edwards “Feels like we definitely have some work to do but they’re on demo tyres so I can’t really get a feel for it. Doesn’t feel too bad at all”
Keep an eye on BBC F1 and Autosport Live for up-to-date news from Jerez.
Jerez update from @MercedesAmgF1… after identifying the cause of the problem, we will not be running again today whilst parts are modified ready for tomorrow. The part which requires modification is the wiring loom where the electrical fault originated this morning.
Image credits: Mercedes AMG Petronas, ESPNF1
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
Try These Next
Stories we think you'll enjoy
March 5, 2023
The VSCC’s Pomeroy Trophy
From a 1913 Vauxhall Viper to a somewhat more modern Zafira, the VSCC's Pomeroy Trophy had something for everyone.
March 3, 2023
Speed Kings: The majesty of the Mercedes-AMG GT3
Four motorsport photographers choose some favourite images from 2022 of the multi-championship winning Mercedes-AMG GT3
February 14, 2023
The Flying Spur
Photographer Howard Fielding's brilliant capture of the aftermath of a British GT clash between a GT3 Bentley and Lamborghini at Oulton Park.