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Three reasons why advertising should not be part of your social media strategy
March 1, 2013
This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an attempt to deliver more tangible returns from their social media...
Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012
February 9, 2012
Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform's content management controls.
IndustryAutomotive
Top 10 Automotive social video campaigns of 2011
IndustryAutomotive
AdWatch: Lamborghini Aventador – The Truth Hurts
Geneva Watch: Rolls-Royce 102EX – A Very British Success Story
March 2, 2011
Geneva has certainly been rocking these last few days, as manufacturers struggle to get their exhibition entries ready for the critical gaze of the public eye. As you would imagine, Geneva is the largest automotive exhibition of the year and it is essential that automotive brands in development, in terms of both image and technology, have something that stands out at the show.
Automotive
Rolls-Royce switches on its electric car programme with the 102EX
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February 9, 2012
Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012
Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing…
December 16, 2011
Top 10 Automotive social video campaigns of 2011
We hear a lot about Intelligence in the motoring industry, it's become the norm in automotive acronyms, especially for the leading German car makers - Intelligent…
November 24, 2011
AdWatch: Lamborghini Aventador – The Truth Hurts
Supercar makers don't usually need to advertise their latest models - the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare…
March 2, 2011
Geneva Watch: Rolls-Royce 102EX – A Very British Success Story
Geneva has certainly been rocking these last few days, as manufacturers struggle to get their exhibition entries ready for the critical gaze of the public eye. As you…
February 19, 2011
Rolls-Royce switches on its electric car programme with the 102EX
When you think about it, Rolls-Royce is the most natural brand to embrace a fully-electric drivetrain - silence is intrinsic to its cars as is effortless performance…
January 10, 2011
Ford’s Mustang GT500 can warp time..
I can only assume that I am way outside the target audience for these ads, since at first (and for quite a while) I really didn't get them. Zubi Advertising - a leading…
November 29, 2010
Audi’s interactive web experience that you cannot play…
If you've ever moaned about the use of technology for technology's sake, then you'll feast on this latest innovation by Audi's German creative agency. As part of the…
