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February 1, 2013

Alfa Romeo launches the MiTo Quadrifoglio Verde SBK Limited Edition (w/VIDEO)

Yesterday Alfa Romeo launched a limited edition of the MiTo, called the Quadrifoglio Verde SBK - the clue is in the last bit 'SBK', which reflects the brand's multi-year…

September 24, 2012

Aston Martin loses its cool.. while Mercedes gains some swagger

Luxury sports car maker, Aston Martin, has sat atop the CoolBrands index since 2010, outdoing the likes of Apple, Rolex, Harley Davidson and Nike, but in this 50th…

August 15, 2012

Girls & Cars: Introducing Harriadnie Beau and the Jensen Interceptor

Those of us of a certain age will remember the way cars used to be advertised back in the 1970s. Some of the most memorable ones might be considered sexist or even…

March 15, 2012

Travel: Museo Casa Enzo Ferrari opens its doors in Modena

There's a great new addition to the list of '20-places-to-visit-before-you-die', following the opening earlier this week of Museo Casa Enzo Ferrari in Modena, Italy.…

September 28, 2011

Aston Martin recaptures UK’s Coolest Brand title, but so what..?

News that Aston Martin has been voted the UK's Coolest Brand for the fifth time in six years got me thinking - What does it mean? How did they get there? And how can…

August 5, 2011

Man vs MiTo: Which is faster? (w/VIDEOS)

Which is faster? Man or MiTo? That's the question posed by Alfa Romeo in a light-hearted social campaign run on Facebook. Olympian Iwan Thomas was challenged to beat…

August 4, 2011

British athletes go naked with Alfa Romeo

Ahead of the Aviva London Grand Prix at Crystal Palace this weekend (5-6 August) Alfa Romeo ambassadors Kelly Sotherton (400m), Harry Aikines-Aryeetey (100m), Lisa…

December 2, 2010

Karl-Heinz Kalbfell joins Group Lotus

Group Lotus have announced this afternoon that Karl-Heinz Kalbfell, formerly of BMW, Chairman and CEO Rolls-Royce Motor Cars and CEO of Maserati will be joining the…

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