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May 31, 2012

Adwatch: BMW M – It’s like having your cake and eating it too

A lot of people 'inside' BMW were unhappy about their brand team ditching 'The Ultimate Driving Machine' tagline from the car maker's ads and replacing it with.. JOY.…

May 23, 2012

Monaco preview: When Nico met Mika

Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work - such as…

February 9, 2012

Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012

Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing…

January 31, 2012

Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…

January 28, 2012

Adwatch: Gadget Master and Slick say ‘Can you do this..?’

Toyota Yaris - not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen…

November 10, 2011

Five great examples of Automotive Parkour (w/VIDEOS)

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without…

September 23, 2011

Ad Watch: 2012 Toyota Hilux – Bugger, it’s still unbreakable.. (w/VIDEOS)

Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing…

August 20, 2011

The Grim Reaper strikes…and misses again (w/VIDEOS)

Proof, if ever it were needed, that the car industry makes the best ads - Hyundai's new TV spot for the Veloster is the second this year to feature the Grim Reaper and…

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