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The King is Dead: Long live the McLaren P1

After weeks of teasing, McLaren Automotive has unveiled a new hypercar to take on the mantle of their first ever road car, the McLaren F1. The McLaren P1 has one…

McLaren’s P12 supercar looks set to eclipse the iconic F1 – VIDEO

With a little over 2 weeks remaining, McLaren has shown us a little more of its new super sports car - codenamed P12 - with a second camouflaged image plus a 70-second…

Videos: A supercar is born – Pagani Huayra vs Ferrari F12berlinetta vs Lamborghini Aventador J

In the past few days, three videos have been released from the finest supercar makers in the business - Ferrari, Lamborghini and Pagani. All Italian (although Horacio…

Pagani officially reveals the Huayra

After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to…

First pictures of Pagani’s Huayra leaked ahead of launch

We were beginning to tire of Pagani's teaser videos of its forthcoming Huayra and it seems we weren't alone - a magazine spread leaked out on Friday, followed by an…

In defence of straight talking..

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…