jay leno

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed.

Perspective: Celebrities reviewing cars - a look at how to best use a celebrity icon to promote a manufacturer's car.

Some misinformation has emerged on the methods being chosen to sell the new LFA.