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MINI wishes Team GB ‘The Best of British’ with a rousing horn concerto
July 3, 2012
We've heard a few dissenting voices speaking out against MINI's 'Britalian Job' - which has already clocked up over 700,000 views on YouTube, but MINI's next London 2012 Olympics video, 'MINI Orchestra', should pass muster with even the most cynical of observers.
Industry
MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)
What do women look for in a car?
December 29, 2010
What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture from a feminine perspective.
Automotive
Mini thinks out of the box with its Christmas campaign
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December 29, 2010
What do women look for in a car?
What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture…
January 3, 2010
Mini thinks out of the box with its Christmas campaign
What's in the box? Mini kicked off another viral campaign at Christmas.