Mini have produced some great viral campaigns in recent years, many of which we will be featuring on our new video site being launched soon. During the Christmas period Mini launched another campaign using the city (and citizen’s) of Amsterdam as its stage.
They chose an elegantly simple idea – take one full-sized cardboard box with the image of a Mini Cooper printed on its side, just as you would find on a box of spares from your local dealer’s parts department. Then place the box at strategic points around the city, sometimes accompanied by reams of wrapping paper giving the impression of a discarded container that Santa used when delivering a gift to its lucky recipient.
As you can see from the video, the box picked up a lot of attention which we’re sure will continue with the viral video that’s now been posted anonymously on YouTube.
Clever eh?
Source :
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
Try These Next
Stories we think you'll enjoy
December 1, 2021
All I want for Christmas . . . Is an MG TD
A boy's first encounter with an MG TD turned into a dream drive for Steve Hindle as he finally got behind the wheel of a true British classic
April 18, 2016
Can-Am Spyder F3 Limited – First Ride (w/VIDEO)
On the face of it, a bike which doesn't lean, is too wide to weave through traffic and can't pull a wheelie sounds pretty pointless - like a solution…
January 26, 2016
Judgement Day for the Holy Trinity: McLaren P1 vs Porsche 918 Spyder vs LaFerrari (w/VIDEOS)
Three of the fastest hypercars on the planet tested side-by-side for the very first time - Steve Davies joins Supercar Driver to find out which is…