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MINI wishes Team GB ‘The Best of British’ with a rousing horn concerto
July 3, 2012
We've heard a few dissenting voices speaking out against MINI's 'Britalian Job' - which has already clocked up over 700,000 views on YouTube, but MINI's next London 2012 Olympics video, 'MINI Orchestra', should pass muster with even the most cynical of observers.
New MINI John Cooper Works GP scorches around the Nürburgring in 8 min 23 seconds
May 12, 2012
The fastest road-registered MINI ever made will go on sale later this year in a limited run of just 2,000 cars. The car will be unveiled publicly for the first time this weekend at the MINI United festival in Le Castellet, France.
MINI launches the new Clubvan Concept
March 31, 2012
The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the “official” start of spring, MINI can announce its arrival among the ranks of camping outfitters.
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May 12, 2012
New MINI John Cooper Works GP scorches around the Nürburgring in 8 min 23 seconds
The fastest road-registered MINI ever made will go on sale later this year in a limited run of just 2,000 cars. The car will be unveiled publicly for the first time…
April 4, 2012
MINI’s race-bred John Cooper Works GP returns for a limited edition
Prior to the start of today's New York International Auto Show, Dr. Kay Segler, Senior Vice President Brand Management at MINI, announced the return of a…
April 2, 2012
Build your own MINI Countryman.. from 29,762 individual parts
Here's an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from…
March 31, 2012
MINI launches the new Clubvan Concept
The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the…
March 15, 2012
Countryman Coupé joins the MINI family in 2013
Last year's Paceman Concept, shown at the at the 2011 Detroit Auto Show, was well received by the motoring press and public alike, so much so that BMW signed it off for…
February 29, 2012
MINI Countryman receives a 215 bhp John Cooper Works boost
MINI's four-door Countryman becomes the sixth member of the range to join the JCW family, and the first to combine the extra fizz with MINI's ALL4 all-wheel drive…
December 2, 2011
Forget digital, the future is offline..
One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it's already too late to reap any meaningful…
November 28, 2011
MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)
After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.





