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New MINI John Cooper Works GP scorches around the Nürburgring in 8 min 23 seconds

The fastest road-registered MINI ever made will go on sale later this year in a limited run of just 2,000 cars. The car will be unveiled publicly for the first time…

MINI’s race-bred John Cooper Works GP returns for a limited edition

Prior to the start of today's New York International Auto Show, Dr. Kay Segler, Senior Vice President Brand Management at MINI, announced the return of a…

Build your own MINI Countryman.. from 29,762 individual parts

Here's an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from…

MINI launches the new Clubvan Concept

The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the…

Countryman Coupé joins the MINI family in 2013

Last year's Paceman Concept, shown at the at the 2011 Detroit Auto Show, was well received by the motoring press and public alike, so much so that BMW signed it off for…

MINI Countryman receives a 215 bhp John Cooper Works boost

MINI's four-door Countryman becomes the sixth member of the range to join the JCW family, and the first to combine the extra fizz with MINI's ALL4 all-wheel drive…

Forget digital, the future is offline..

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it's already too late to reap any meaningful…

MINI’s Getaway outdoor game arrives in Tokyo (w/VIDEO)

After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.

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