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Dance company breaks world record for most people in a BMW MINI

New York dance company, Pilobolus Dance, have become Guinness Record Holders after successfully fitting 26 people in a BMW MINI. A standard MINI Hatchback was used for…

MINI Countryman re-enacts SUV stunt

Back in 2002 the creative team at Crispin Porter + Bogusky felt people were ready to move away from SUVs, so they pitched the idea to MINI and won the campaign to…

Sideways Glance – Review of 2010

If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.

MINI WRC Team announce Dani Sordo for 2011

Spanish driver Dani Sordo has been chosen for the new MINI WRC Team in the 2011 FIA World Rally Championship. He will team up with Kris Meeke (GB) when MINI makes its…

MINI reveals the new Paceman Sports Activity Coupé

Just as we are beginning to come to terms with the un-mini-like 4-door MINI Countryman, along comes another new MINI to challenge our perceptions of the brand. MINI…

MINI extends its Night-Time Test Drives

MINI New Zealand's Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time…

MINI’s Night Test Drives get a little risqué

MINI New Zealand are running a campaign at the moment to take late night test drives, they'd like to encourage customers to put a brand new MINI through its paces on the…

MINI launches location-based iPhone Game – Getaway Stockholm

MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run…

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