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Videos: A supercar is born – Pagani Huayra vs Ferrari F12berlinetta vs Lamborghini Aventador J
March 10, 2012
In the past few days, three videos have been released from the finest supercar makers in the business - Ferrari, Lamborghini and Pagani. All Italian (although Horacio Pagani originates from Argentina), all based near Modena, yet somehow each offers a very different take on the supercar theme.
AutomotiveNews
Eterniti – a new British car company to launch at Frankfurt (w/VIDEO)
News
Geneva Watch: Bentley for Breitling reveal Supersports Light Body Edition
Tonino Lamborghini adds to the enthusiast’s choice of motoring-inspired timepieces
February 10, 2011
Watches and cars are the most natural of bedfellows, even more so when those cars are racing or sports cars, so you'd imagine that the most desirable watches would be the ones found in the accessories catalogue of your favourite motoring brand.
NewsAutomotive
Pagani officially reveals the Huayra
Automotive
First pictures of Pagani’s Huayra leaked ahead of launch
In defence of straight talking..
January 21, 2011
I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown - where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event...
IndustryAutomotive
SkiddPlayer Viral Video Chart – 918 RSR, Banned Dacia ad, Volvo does a Nigella and Aston’s Rapide razzie
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February 10, 2011
Tonino Lamborghini adds to the enthusiast’s choice of motoring-inspired timepieces
Watches and cars are the most natural of bedfellows, even more so when those cars are racing or sports cars, so you'd imagine that the most desirable watches would be…
January 26, 2011
Pagani officially reveals the Huayra
After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to…
January 24, 2011
First pictures of Pagani’s Huayra leaked ahead of launch
We were beginning to tire of Pagani's teaser videos of its forthcoming Huayra and it seems we weren't alone - a magazine spread leaked out on Friday, followed by an…
January 21, 2011
In defence of straight talking..
I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…
January 14, 2011
SkiddPlayer Viral Video Chart – 918 RSR, Banned Dacia ad, Volvo does a Nigella and Aston’s Rapide razzie
It's been a great week for automotive videos as we settle in to the pace of 2011. Ideally we'd limit this to a Top 10 listing, but there are just too many interesting…
January 7, 2011
Sideways Glance – Review of 2010
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.
September 29, 2010
PERSPECTIVE: Aston Martin – Daddy Cool
The problem with measuring anything with a qualitative stick is that by its very nature it will divide opinion. We’ve heard the stereotypes before, the 911 design is…
July 28, 2010
Pagani Zonda successor sprouts gull-wing doors
Pagani Zonda successor sprouts gull-wing doors
