Featured
Jim Richards laps Bathurst in the 501bhp Volvo S60 Polestar Concept (w/VIDEO)
October 17, 2013
Prior to the start of this year's Bathurst 1000, racing legend Jim Richards drove the 501bhp Volvo S60 Polestar Concept around the legendary Mount Panorama circuit. Richards drove the car 15 years to ...
New Volvo V40 shows its face
February 22, 2012
Due to be officially unveiled on 28th February, Volvo's new compact family hatchback has been outed in these leaked images revealed today.
News
Volvo teams up with JLS for their latest music video (w/DOWNLOADS)
Industry
COMPETITION: Join Volvo at the Goodwood Moving Motor Show
Volvo S60 – Not naughty, but nice
October 15, 2010
Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate.
When examining the vast array of videos, microsites and social media content we concluded that there was simply too much - the average viewer neither has the time nor the interest to wade through 24 videos (now 26 including the recent V60 promotions) and such dilution of their focus can subsequently undermine sharing on social media channels as our brief analysis of the views and shares appears to prove.
Industry
Naughty Volvo, The Competition Winner’s Story
More Stories
February 22, 2012
New Volvo V40 shows its face
Due to be officially unveiled on 28th February, Volvo's new compact family hatchback has been outed in these leaked images revealed today.
November 25, 2011
Volvo teams up with JLS for their latest music video (w/DOWNLOADS)
I bet you didn't see this coming. Volvo, all safe and sensible hooking up with the UK's hottest boy band. But then times have changed at Volvo - the cars are still at…
June 8, 2011
COMPETITION: Join Volvo at the Goodwood Moving Motor Show
If it's been a while since you looked at Volvo's range of cars, then it may surprise you to know that the sensible Swedish car maker has recently begun engineering its…
October 15, 2010
Volvo S60 – Not naughty, but nice
Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate.…
October 15, 2010
Naughty Volvo, The Competition Winner’s Story
I never thought I'd get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday! My day was…
September 19, 2010
COMPETITION: Win a Naughty Volvo Track Experience
We have teamed up with Volvo and Mindshare to offer one lucky reader the chance to join us at Top Gear's Dunsfold test track - venue for the all-new S60 Naughty Track…
September 17, 2010
Volvo’s S60 – is it naughty enough?
It would be fair to say that Volvo's new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo's marketing team you…
May 7, 2010
Volvo re-evaluates the IQ of its crash-test dummies [VIDEO]
This wasn't supposed to happen, but don't worry Volvo thinks it was because of human error...
