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Which car maker leads the Super Bowl Ad Chart of 2014? (w/VIDEOS)
February 6, 2014
Over the past few years Volkswagen has been the dominant 'force' in Super Bowl advertising, largely due to their partnership with creative agency Deutsch USA, who've produced each of the last four hits....
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
February 15, 2013
Most people if asked would say they weren't interested in car ads, although perhaps what they really mean is they don't 'like' car ads, because there's a huge difference between the two. I'd agree, most...
Hyundai Veloster Turbo comes to the UK
March 3, 2012
Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week's Geneva motor show, after we first saw it appear in one of the car maker's Super Bowl ads last month, called "Cheetah".
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February 15, 2013
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren't interested in car ads, although perhaps what they really mean is they don't 'like' car ads, because there's a huge difference…
February 2, 2013
Super Bowl 47 Car Ads – the pre-game reckoning (w/VIDEOS)
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their teaser video hit the front of the queue last…
January 24, 2013
Super Bowl 47 kicks off the social video season for automotive brands (w/VIDEOS)
It's that time of the year again when car ads take over the internet and we remind UK and European brands that despite being an American Football event, the Super Bowl…
March 3, 2012
Hyundai Veloster Turbo comes to the UK
Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week's Geneva motor show, after we first saw it appear in one of the car…
February 9, 2012
Chrysler speaks out on Clint Eastwood “It’s Half-Time in America” Ad and its big push for 2012
Chrysler's Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing…
February 8, 2012
Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?
This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus…
February 6, 2012
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…
February 6, 2012
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
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