Steve Davies

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura's Super Bowl ad, Honda's NSX (concept) will make its European premiere at the Geneva Motor Show in March.

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

Honda have announced today that the all-new Civic will race in the FIA World Touring Car Championship (WTCC), possibly entering the series in 2012 in a selection of races to be agreed with the FIA.

Pricing of Toyota's new rear-wheel drive GT 86 coupe will, in some ways, be the most important determinant of the car's success. If it was priced too close to lifestyle sports coupes such as Audi's TT or BMW's Z4, then customers would naturally expect the same level of creature comforts - which would defeat the very purpose of Toyota's light-weight sports car.

Ferrari has chosen a very business-like name for their new premium class single seater - F2012, which might be taken as a sign of the team's single-minded approach as they enter this new Formula One season.

With Fiorano circuit covered under a thick blanket of snow, the launch plans for Scuderia Ferrari's 2012 F1 car have been forced to move indoors, but is still scheduled for tomorrow at 10:00 CET.