Steve Davies

After watching this video, you'll probably be thinking as I was "..wouldn't it be great to pit a Ferrari FF against a Lamborghini Aventador and Porsche 911 Turbo on a frozen lake, fitted with suitably narrow winter tyres?"

This is the Kia Track’ster, a sporty new concept based on the popular Kia Soul - the car made famous by those cutesy Hamsters that grabbed our attention in the brilliant 'New Way to Roll' and 'Share Some Soul' ads.

Yesterday, the great and the good from the world of motorsport descended on McLaren's Technical Centre in Woking for the unveiling of the team's 2012 F1 contender, codenamed MP4-27.

Filmed on a frozen lake in Hämeenlinna Finland, Jaguar test driver Minna Sillankorva explores the XKR-S convertible on the ice in a near-permanent sideways attitude...

Volkswagen's 'full-on' sequel to last year's all conquering 'The Force' Super Bowl Ad, features a dog, the new VW Beetle and a 30-second scene from Star Wars.

Timing can be a bitch. That's the first thought that came to mind when reading Audi's press release for their most potent V6 TDI engine. At first glance 309 bhp and 650 Nm (480 lb-ft) of torque sounds unbeatable, unless of course you're BMW.

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed.

With Valentine's Day looming, you may already be pondering ways in which to say "I love you" to that special person in your life. But despite the romantic connotations of a 'Red Letter Driving Day', don't make the mistake of assuming you can kill two birds with one stone - a bit of driving fun at the local race track and a day out with the other-half.