This is the Kia Track’ster, a sporty new concept based on the popular Kia Soul – the car made famous by those cutesy Hamsters that grabbed our attention in the brilliant ‘New Way to Roll’ and ‘Share Some Soul’ ads.

The Track’ster concept car was created at Kia’s California Design Studio and went on show for the first time today at the Chicago Auto Show. To be powered by a 246bhp (250PS) Petrol engine (if it’s ever produced), Track’ster is intended to be the ultimate sporting representation of Kia’s Soul, in keeping with the B-segment SUV’s rebellious, individual and urban character.

Kia’s hugely successful urban crossover, the Soul, was originally created in the California Studio, the birthplace of the Soul’ster convertible concept that is currently under final assessment for production. Soul has been a hit with US consumers, with more than 102,000 delivered to owners in 2011.

At the moment, there are no plans for Track’ster to enter production, but as always this will depend on the response Kia receives at motor shows and from customer feedback.

The Track’ster certainly looks like it would make a good addition to Kia’s ever improving range, we just wonder whether they’ll need to up the ante in their ads and use something more bad-ass than Hamsters.