Steve Davies

There's a new social-media campaign that you might want to take a look at if you're a fan of movies such as Gone in 60 Seconds and Fast and Furious - the film, Drive Angry 3D, stars Nicolas Cage and is due to be launched in the UK on 17 February.

I had one of these when I was just a lad... a Matchbox model as opposed to a real car - I'm not THAT old! But it's great to see the Interceptor gracing the roads again after a 35-year absence.

Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.

Spanish driver Dani Sordo has been chosen for the new MINI WRC Team in the 2011 FIA World Rally Championship. He will team up with Kris Meeke (GB) when MINI makes its return to rallying with the MINI WRC this coming season.

If you've never been treated to a winter driving course then now's the time to make up some post-Christmas story about how in the 12-months leading up to a leap-year it's important to drive the wheels off something exotic - on ice. It's the law apparently, didn't you know?

What exactly does this say about Toyota marketing strategy for its hybrid poster-child? Was a cow not good enough? Or perhaps on the scale of animal flatulence, the sheep is the harder target to beat and therefore warrants a poster in celebration of such an achievement?

Doesn't time just fly by? Well perhaps not, but the link is relevant as we consider the Spirit of Ecstasy - also known as The Flying Lady, which celebrates its 100th anniversary in 2011.

We think this campaign might just be one step too far for the world's largest car maker. For the red-blooded males amongst us who own a Toyota Prius (are there any?) then fear not, this is a Toyota USA initiative which looks like it might have been commissioned from their Amish regional offices..