Steve Davies

It's a wonderfully incongruous sight to the see a herd of Lexi strutting their stuff down the 2010 SEMA show catwalk, shakin' their hybrid-booties. More than any other car maker thus far, Lexus has made alternative energy 'cool' and what better way to demonstrate this than at the 2010 SEMA auto trade show in Las Vegas, where mainstream car makers and tuning companies showcase their most thrilling automotive creations.

EA’s exciting new game, Need for Speed - Hot Pursuit, received a helping hand from UK vehicle wrapping specialist, Totally Dynamic at its UK launch event this week.

The 19-year old multi-award-winning singer-songwriter, Pixie Lott, has teamed up with Citroën in the music video of her latest hit, Broken Arrow. Released earlier this week, the video follows Pixie in a free-fall of romantic scenes, both past and present, encountering lost loves and new relationships.

We are big fans of Icelandic post-rock band Sigur rós here at SkiddMark, their music is unique, uplifting yet thought-provoking, melodic but sometimes haunting. The band's music is recognisable by lead singer Jónsi's falsetto voice and by the simple melodies that seep into our sub-conscious after a brief listen.

It therefore comes as little surprise to find that so many Advertisers, Film and TV producers are keen to use their music as the perfect backdrop to their programmes and commercials, but you may be surprised to learn that the stock answer from Sigur rós to such a request is a polite but firm 'No'.

Not everyone can travel to Paris to watch all those shiny new cars being launched, so to save you the trip we've put together a simple web page to present 3 of the LIVE webcasts from the show, which kicks off tomorrow.

It's becoming all the rage these days, Fiat recently got together with Faithless for their Punto Evo campaign, spawning a 'Feelin Good' special edition. Aston Martin being the coolest of automotive brands chose... Swizz Beatz for their 'music edition' special. Erm, Swizz who?

Justin Timberlake, Dania Ramirez and of course Audi's A1 star in action thriller, The Next Big Thing.