Some of you might see this as a cynical ploy to attract more readers to SkiddMark, but I’ll stand by the integrity of this video advert as a perfect tool for conveying the technological capabilities of Pirelli’s winter tyre range.

Okay, the preamble might pose something of a distraction, but how else are we to encourage you to watch a Fiat 500 being driven on a snow covered field near the Stelvio Pass.

Bravissimo Pirelli, more like this please…

http://videos.video-loader.com/playerjs/models1609_1609.js?w=400&h=350&pID=11885&bgc=ffffff&cw=32599&skinName=light


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Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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