Some of you might see this as a cynical ploy to attract more readers to SkiddMark, but I’ll stand by the integrity of this video advert as a perfect tool for conveying the technological capabilities of Pirelli’s winter tyre range.

Okay, the preamble might pose something of a distraction, but how else are we to encourage you to watch a Fiat 500 being driven on a snow covered field near the Stelvio Pass.

Bravissimo Pirelli, more like this please…

Written By

Steve Davies

Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain.   Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.

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