Some of you might see this as a cynical ploy to attract more readers to SkiddMark, but I’ll stand by the integrity of this video advert as a perfect tool for conveying the technological capabilities of Pirelli’s winter tyre range.
Okay, the preamble might pose something of a distraction, but how else are we to encourage you to watch a Fiat 500 being driven on a snow covered field near the Stelvio Pass.
Bravissimo Pirelli, more like this please…
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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I smell cynical ploy. There’s literally only five seconds of car (and tires) in that video!
Does the misses know you watch videos like that? And what about the children? You wouldn’t let the young ones watch stuff like that, would you? >8^)
And yet you watched it.. QED. 😉
Only because the description said it had technological stuff and a Fiat. It had nothing to do with the main photo.. 🙂
I smell cynical ploy. There’s literally only five seconds of car (and tires) in that video!
Does the misses know you watch videos like that? And what about the children? You wouldn’t let the young ones watch stuff like that, would you? >8^)
And yet you watched it.. QED. 😉
Only because the description said it had technological stuff and a Fiat. It had nothing to do with the main photo.. 🙂
Shame they had to spoil it with some kitckball.
Shame they had to spoil it with some kitckball.
My daughter is 8 and loves football, shes watched it, whats your problem? Were you repressed in your childhood?
My daughter is 8 and loves football, shes watched it, whats your problem? Were you repressed in your childhood?