Lamborghini sales head south (..of the equator)

No, this is not Lamborghini’s newest, most exclusive and hyperpriced limited edition.

In a “recession, what recession” move the German – sorry – Italian supercar maker heads into South America for the first time, as it expands its global dealership network and opens the first official franchised Lamborghini dealership in Latin America . It looks like the Brazilian bankers of Sao Paolo will have a new target on which to spend their bonuses.

The dealership will be managed by Via Italia Group, one of Brazil’s most experienced luxury sports car sales companies and Lamborghini chose São Paulo for its status as one of the most modern and luxurious cities in South America and a large global financial center.

Located on the famous Avenida Europa in the heart of downtown, Lamborghini São Paulo now has a stand-alone showroom and a dedicated team of sales and service staff. The after-sales facility, technical service and original parts departments will have a dedicated warehouse in nearby Vila Leopoldina.

“Entering South America continues Lamborghini’s ongoing strategy to further develop the brand’s comprehensive worldwide dealer network,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. “Via Italia Group was chosen for its expertise in the luxury sports car market, extraordinary sales performance and its reputation for exemplary customer service.”