Fiat's Big Smile Campaign

It’s August bank holiday weekend here in England, the last public holiday before Christmas, so Fiat have decided to boost everyone’s spirits.

A giant 5:1 scale model of the new Fiat 500C has just arrived in central London and opened its ‘doors’ to the public, as part of a fun-filled Fiat event called The Big Smile.

Situated at Parklife on London’s Oxford Street, The Big Smile will be entertaining visitors up to 8.00pm everyday until Wednesday next week, featuring roaming entertainers, free-to-enter competitions, stilt walkers and snack stalls – not to mention the chance to win the loan of a real Fiat 500.

So if you’re near London and looking for something to do then why not go along, and then post up some pictures of you smiling alongside the giant Fiat 500C…