There’s something hugely embarrassing about the Lamborghini Egoista, not because of its fantasy car looks, but because of what it symbolises – a brand that’s become so removed from its roots that it no longer cares (or feels self-conscious) about whether it acts like a douche.

The Egoista, unveiled at the gala dinner in Sant’Agata to celebrate Lamborghini’s 50th Anniversary, was designed by Volkswagen Group’s Head of Design, Walter de Silva to symbolise what Lamborghini means in 2013.

“I am very attached to this Italian brand, being an Italian myself. I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head,” said an emotional De Silva.

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“This is a car made for one person only, to allow them to have fun and express their personality to the maximum. It is designed purely for hyper-sophisticated people who want only the most extreme and special things in the world. It represents hedonism taken to the extreme, it is a car without compromises, in a word: egoista (selfish),” said De Silva.

It’s powered by a 5.2-litre V10 engine delivering around 600bhp, but that’s about as far as Lamborghini go in describing its engineering credentials.

The Egoista represents design at its most self-centred, inspired by Apache helicopters, UFOs and jet fighters – for the little boy inside every rich old man, who wants to believe he’s a hero.

I’ll leave the last words to De Silva, who perfectly captures what’s become of the marque since it was acquired by Audi in 1998, “If Lamborghinis are cars for the few, this one goes further. It is a car for itself, a gift from Lamborghini to Lamborghini, resplendent in its solitude.”

“The Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone.”

Never Never Land indeed..