There’s a new Range Rover Sport due to be unveiled at the New York Auto Show on 26th March. After months of mildly camouflaged sightings, the new model will make its premiere with a drive through Manhattan, New York, broadcast live on www.newrangeroversport.com.
It looks like former F1-driver David Coulthard (DC) has been chosen for the job – see video above – which mark his return to the Jaguar Land Rover stable after racing in the 1993 24 hours of Le Mans with TWR Jaguar Racing.
Curiously, Land Rover’s press release describes it as “..Land Rover’s fastest, most responsive and most agile vehicle to date..” and while they may have forgotten the Evoque (the smallest, lightest and most agile Range Rover ever made), there is said to be more than a hint of its sibling about the rear-end.
From what we hear, the new Sport adopts many of the styling cues of the full-sized Range Rover, with a more ‘friendly’ looking (i.e. elegant) demeanour compared to the current model. It’s based on the latest Premium Lightweight Architecture (PLA) platform which saw the new (full-sized) Range Rover shed almost 400kg last year – that would still ‘only’ bring it on a par with BMW’s X5 and the Porsche Cayenne.
John Edwards, Global Brand Director for Land Rover, said: “The all-new Range Rover Sport takes the model to another level. It is Land Rover’s most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation.”
The biggest shortcoming of the Sport will be addressed, namely its lack of interior space, with a seven-seat option, but more importantly a rear seat squab which matches the height of the average adult.
More Sports are sold in New York than any other metropolitan area in the world, so enough of those ‘Chelsea Tractor’ jokes, and it’s also North America’s best-selling Land Rover product.
The Range Rover Sport will be the third model of the new RR family launched in the past two years, and you’ll be able to watch its live reveal on 26 March by registering on the dedicated microsite.
Written By

Steve Davies
Steve is an investor, private equity advisor and former Partner at KPMG, PwC and Bain. Most importantly he's a life-long car enthusiast, mountain biker and active sports enthusiast. He designs and builds technology platforms and is the architect behind Transmission.
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