Industry

Back in 2002 the creative team at Crispin Porter + Bogusky felt people were ready to move away from SUVs, so they pitched the idea to MINI and won the campaign to…

There's a new social-media campaign that you might want to take a look at if you're a fan of movies such as Gone in 60 Seconds and Fast and Furious - the film, Drive…

What exactly does this say about Toyota marketing strategy for its hybrid poster-child? Was a cow not good enough? Or perhaps on the scale of animal flatulence, the…

Mercedes-Benz USA has launched a Tweet Race to the 45th Super bowl in what the company describes as a leap of faith into social media. The destination of the race is…

MINI New Zealand's Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time…

If you've ever moaned about the use of technology for technology's sake, then you'll feast on this latest innovation by Audi's German creative agency. As part of the…

If high-tailing it over to Los Angeles for the Need for Speed Launch Party was a trifle inconvenient, then fear not, there is another way you can get involved.

The US rock band OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video This Too Shall Pass has…