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Super Bowl 47 kicks off the social video season for automotive brands (w/VIDEOS)
January 24, 2013
It's that time of the year again when car ads take over the internet and we remind UK and European brands that despite being an American Football event, the Super Bowl phenomenon concerns you too. And...
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October 27, 2010
Toyota challenges drivers with A Glass of Water
Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes,…
October 25, 2010
Range Rover Evoque finds the Pulse of the City with its new App
When I first heard of Land Rover's new social media campaign for the Range Rover Evoque, I was in two minds. On the face of it, this is a campaign that ticks all the…
October 19, 2010
MINI launches location-based iPhone Game – Getaway Stockholm
MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run…
October 17, 2010
Getting serious about social media (Updated)
If you've been following our weekly reviews of Audi's mini-series for the A1, 'The Next Big Thing', or our previous review of Volkswagen of America's PunchDub campaign…
October 15, 2010
Volvo S60 – Not naughty, but nice
Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate.…
October 15, 2010
Naughty Volvo, The Competition Winner’s Story
I never thought I'd get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday! My day was…
October 14, 2010
New Cygnet re-opens the debate on what makes an Aston Martin
You are probably aware by now that Aston Martin have confirmed their intentions to put their new Cygnet city car into production, with first deliveries due in late 2011.…
October 7, 2010
Brief Review: Pure Bentley iPad App
I've been taking a look at Bentley's new iPad app that was launched earlier today. During the past month there's been a bounty of iPad apps released by car makers, some…