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Toyota challenges drivers with A Glass of Water

Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes,…

Range Rover Evoque finds the Pulse of the City with its new App

When I first heard of Land Rover's new social media campaign for the Range Rover Evoque, I was in two minds. On the face of it, this is a campaign that ticks all the…

MINI launches location-based iPhone Game – Getaway Stockholm

MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run…

Getting serious about social media (Updated)

If you've been following our weekly reviews of Audi's mini-series for the A1, 'The Next Big Thing', or our previous review of Volkswagen of America's PunchDub campaign…

Volvo S60 – Not naughty, but nice

Last month we asked the question, "Volvo's S60 - Is It Naughty Enough?", as we reviewed Volvo's Naughty campaign used to launch the new S60 and V60 saloon and estate.…

Naughty Volvo, The Competition Winner’s Story

I never thought I'd get the chance to go on the Top Gear Track, let alone do something naughty on it – yet I had the opportunity to do both last Saturday! My day was…

New Cygnet re-opens the debate on what makes an Aston Martin

You are probably aware by now that Aston Martin have confirmed their intentions to put their new Cygnet city car into production, with first deliveries due in late 2011.…

Brief Review: Pure Bentley iPad App

I've been taking a look at Bentley's new iPad app that was launched earlier today. During the past month there's been a bounty of iPad apps released by car makers, some…

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