Industry

Innovative Spanish car maker SEAT is once again leading the way on in-car technology with the debut today of a pioneering and dynamic new satellite navigation system.

Unless of course you've been living on a remote island, away from TV, newspapers and the interweb, then you'll know that Ford is in the middle of launching its new Focus…

Whether it's appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to…

If you work in the automotive sector then you'll be heartened to read the 2011 Edelman Trust Barometer, the company's 11th annual research study into the trust and…

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…

We're big fans of BMW USA's previous films - their groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has…

It's been a great week for automotive videos as we settle in to the pace of 2011. Ideally we'd limit this to a Top 10 listing, but there are just too many interesting…

We’ve been a little cynical in the past about Hyundai's promotional campaign for the Sonata Turbo, the Sonata is not exactly the kind of car any of us would associate…