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Audi RS 4 Paintball Duel: A.K.A. ‘How to make a mess’.. (w/VIDEO)
When Audi brought a pair of RS 4's to a decommissioned MOD aircraft hangar, and left them with a stunt team equipped with high-velocity paintball guns, there could only…
AdWatch: Volkswagen’s Beetle Cabriolet is such an embarrassing car to drive.. (w/VIDEO)
It must have been a difficult first conversation when Ad agency Deutsch took the concept for this video to their client. The light-hearted spot is supposed to tell the…
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren't interested in car ads, although perhaps what they really mean is they don't 'like' car ads, because there's a huge difference…
Bentley and China – taking inspiration from their cultural roots (w/VIDEO)
When we think of China, we tend to consider its population of 1.4 billion people, its industrial wealth and the opportunity for business to cream off some of that wealth…
Porsche sales rise in January, especially for the Boxster/Cayman
Porsche sales in the US were up 32 per cent in January, continuing the positive trend for Germany's most profitable car maker. The big news though is how demand…
Super Bowl 47 Car Ads – the pre-game reckoning (w/VIDEOS)
Unlike in the past, most Super Bowl ads these days are released long before the big day and in the case of Mercedes, their teaser video hit the front of the queue last…
The world’s most viral ad, does it again.. (w/VIDEOS)
For those of you who missed last year's viral sensation - 'A Dramatic Surprise On A Quiet Square' - Belgium TV channel TNT has placed the button. Again. Somewhere in the…
The multi-tiered economies of a global car market
The most tedious part of any CEO's job, is by far the repetitive act of forecasting - you reach the role because of your knowledge, charisma and ability to deliver…
