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Super Bowl 47 kicks off the social video season for automotive brands (w/VIDEOS)

It's that time of the year again when car ads take over the internet and we remind UK and European brands that despite being an American Football event, the Super Bowl…

Qoros: The Chinese are coming.. and they’re targeting ‘discerning’ buyers

That the Qoros GQ3 compact saloon looks so conventionally European is not the most surprising aspect of the company's latest teaser, instead what strikes me most is this…

Volkswagen searches for The Best Helmet Holder In The World (w/VIDEO)

To mark their return to world rallying in 2013, Volkswagen together with Jacky Icyx have set out on a quest to find a successor to the great Franc Riemère, a world class…

JCB celebrates the Holiday Season with a glamorous 2013 Calendar

JCB is renowned worldwide for its construction and agriculture products, but young George Bamford has taken the family name into the world of design and photography.…

Lotus fiddles with the Evora while Hethel burns..

Our disappointment with Lotus stems not just from the way in which they've been mismanaged by their new owners, DRB-Hicom, but also the way in which its PR spin-doctors…

The Top 14 examples of Automotive Christmas Cheer..

When fighting for a competitive advantage in the tough automotive sector, every little bit helps, especially when trying to sell a range-limited, pricey and usually…

Fiat targets customers for its new 500L with ‘The Motherhood’ rap (w/VIDEO)

Comedian W.C. Fields famously coined the saying, “Never work with animals or children”, but it seems the opposite is true for advertising. Seven of the Top Ten…

Infiniti do their best to put their product nomenclature beyond the understanding of mere mortals..

See what we did there? Whenever we write about Infiniti our goal is to subtly add-in a reference to Buzz Lightyear and luckily for us, Infiniti has made the task a whole…

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