advert

Most automotive ads use a peripheral approach to influence the attitudes of viewers, painting a dreamscape of persuasive images in the hope that the subsequent 'good…

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without…

Ever since Jeremy Clarkson tried to destroy a Toyota Hilux on Top Gear (and failed), it's gained something of a reputation as being unbreakable. Toyota's marketing…

I've made no secret of my disgust at Greenpeace's recent anti-Volkswagen campaign, The Dark Side - it was misleading, divisive and downright ignorant. These raging…

Proof, if ever it were needed, that the car industry makes the best ads - Hyundai's new TV spot for the Veloster is the second this year to feature the Grim Reaper and…

I feel compelled to bring the following videos to your attention, not because of some otherworldly showcase of fine driving skills, nor because they scoop the latest…

Agency Jung Von Matt in Hamburg have put together a series of 3 print ads to be used in promoting the £169,000 563bhp Mercedes SLS AMG. The gullwing (or roadster) SLS…

Environmental campaigners Greenpeace have launched a spoof series of 'Darth Vader' adverts directly attacking Volkswagen. The two videos are a direct parody of VW’s…