campaign

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…

Ever get the feeling Audi really enjoy poking fun at BMW? You'll remember back in 2008 when BMW launched their Expression of JOY campaign to mark the arrival of the new…

Unless of course you've been living on a remote island, away from TV, newspapers and the interweb, then you'll know that Ford is in the middle of launching its new Focus…

In an astute move by Lexus UK's sales and marketing team, buyers of its new CT 200h hybrid luxury hatchback can now specify Kylie Minogue in place of the regular car's…

I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…

MINI New Zealand's Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time…

MINI New Zealand are running a campaign at the moment to take late night test drives, they'd like to encourage customers to put a brand new MINI through its paces on the…

Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes,…