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Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?

When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…

Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..

In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?

Five great examples of Automotive Parkour (w/VIDEOS)

The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without…

Dan Wheldon (1978 – 2011) – a great ambassador for motor racing (w/VIDEO)

As tributes continue to flood in for British driver Dan Wheldon, I suspect many of you are only now learning what a great ambassador he was for the sport. I never met…

Frankfurt 2011: Honda previews the New Civic

The new Honda Civic will be launched tomorrow at the 2011 Frankfurt Motor Show (IAA), but Honda has released the first exclusive photos of the new Civic this evening.

Type R MUGEN 2.2 provides a fitting swansong for the Honda Civic

Honda's Civic 237 bhp Type R MUGEN first emerged on the scene in 2010 - a hand-built, motorsport-derived hot hatch, with a 20-strong limited edition production run. But…

A quick glimpse of Honda’s New Civic..

Honda have provided us with a quick glimpse of the New European Civic, prior to its launch at the Frankfurt motor show next month. The image shows the New Civic's…

Honda Racing produces 4-part BTCC documentary (w/VIDEOS)

Honda Racing Team has produced four short documentary films on its participation in the 2011 Dunlop MSA British Touring Car Championship. Each film will focus on what…

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