Featured
Honda NSX Concept arrives in Geneva next month
February 6, 2012
After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura's Super Bowl ad, Honda's NSX (concept) will make its European premiere at the Geneva Motor Show in March.
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
January 31, 2012
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed.
IndustryAutomotive
Five great examples of Automotive Parkour (w/VIDEOS)
Dan Wheldon (1978 – 2011) – a great ambassador for motor racing (w/VIDEO)
October 17, 2011
As tributes continue to flood in for British driver Dan Wheldon, I suspect many of you are only now learning what a great ambassador he was for the sport. I never met Dan, but like many enthusiasts I enjoyed watching his rise to fame in IndyCar racing and the irrepressible spirit he showed when he sniffed the opportunity of a race win.
News
Frankfurt 2011: Honda previews the New Civic
More Stories
January 31, 2012
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…
January 30, 2012
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
November 10, 2011
Five great examples of Automotive Parkour (w/VIDEOS)
The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour - the art of entering a car with speed and efficiency. Ideally without…
October 17, 2011
Dan Wheldon (1978 – 2011) – a great ambassador for motor racing (w/VIDEO)
As tributes continue to flood in for British driver Dan Wheldon, I suspect many of you are only now learning what a great ambassador he was for the sport. I never met…
September 12, 2011
Frankfurt 2011: Honda previews the New Civic
The new Honda Civic will be launched tomorrow at the 2011 Frankfurt Motor Show (IAA), but Honda has released the first exclusive photos of the new Civic this evening.
September 8, 2011
Type R MUGEN 2.2 provides a fitting swansong for the Honda Civic
Honda's Civic 237 bhp Type R MUGEN first emerged on the scene in 2010 - a hand-built, motorsport-derived hot hatch, with a 20-strong limited edition production run. But…
August 31, 2011
A quick glimpse of Honda’s New Civic..
Honda have provided us with a quick glimpse of the New European Civic, prior to its launch at the Frankfurt motor show next month. The image shows the New Civic's…
August 4, 2011
Honda Racing produces 4-part BTCC documentary (w/VIDEOS)
Honda Racing Team has produced four short documentary films on its participation in the 2011 Dunlop MSA British Touring Car Championship. Each film will focus on what…

