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June 12, 2012

MINI’s New Film: The Britalian Job, Goes For Olympic Gold

With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize…

April 2, 2012

Prank or fail? A sideays glance at April Fools Day 2012

According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools' Day pranks conducted by brands and bloggers across the web yesterday. We kept…

March 31, 2012

Ad Watch: The most amusing Automotive April Fools’ pranks of 2011/2012

All-Fools' Day. It's a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning…

March 31, 2012

BMW introduces the driverless Running Coach

As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.

November 29, 2011

BMW launches London 2012 iMagazine featuring the stars of TeamGB

A special edition of BMW's iMagazine App has been launched, focusing on the London 2012 Olympic and Paralympic Games. The first issue of the free magazine looks at 3 of…

August 5, 2011

Man vs MiTo: Which is faster? (w/VIDEOS)

Which is faster? Man or MiTo? That's the question posed by Alfa Romeo in a light-hearted social campaign run on Facebook. Olympian Iwan Thomas was challenged to beat…

August 4, 2011

British athletes go naked with Alfa Romeo

Ahead of the Aviva London Grand Prix at Crystal Palace this weekend (5-6 August) Alfa Romeo ambassadors Kelly Sotherton (400m), Harry Aikines-Aryeetey (100m), Lisa…

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