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Three reasons why advertising should not be part of your social media strategy
March 1, 2013
This post was originally published on Econsultancy as part of a series of blogs about the challenges of digital marketing in 2013. In an attempt to deliver more tangible returns from their social media...
The Hamsters travel back in time for Kia’s New Soul campaign
August 30, 2012
To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand's chart-topping series of viral videos.
'Bringing Down the House' is set to the Axwell Radio Edit of 'In My Mind', by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century's dance music hamsters back in time to a stuffy 18th century opera house.
Adwatch: Sky Sports F1 HD (Video)
March 13, 2012
It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday's Australian grand prix from Melbourne. The start of the 2012 Formula One season.
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August 30, 2012
The Hamsters travel back in time for Kia’s New Soul campaign
To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand's chart-topping series of viral videos. 'Bringing Down the House' is…
July 13, 2012
Gymkhana FIVE – The Most Viral Automotive Video Ad Ever?
It's the mark of a great driving video that even when frozen still - in a photograph - you can still soak in the unique experience of Ken Block at maximum attack on the…
July 9, 2012
Gymkhana FIVE: San Francisco – The Ultimate Urban Playground
It's here, the fifth episode in the web's most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of…
March 13, 2012
Adwatch: Sky Sports F1 HD (Video)
It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday's Australian grand prix from Melbourne. The start of…
February 16, 2012
Video: Ken Block reveals his plans for 2012
If you read my interview with Ken Block a few months ago - The Accidental Hero, then you'll already know about Ken's prodigious talent as a graphic designer,…
January 31, 2012
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking…
January 28, 2012
Adwatch: Gadget Master and Slick say ‘Can you do this..?’
Toyota Yaris - not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen…
July 29, 2011
Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting
After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC…






