Featured
Super Bowl XLVI Automotive Snapshot – Who’s Gaming Who?
January 31, 2012
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it's the latter, because there's much to learn from the patterns being formed.
Motorsport
Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting
Automotive sector ranks 2nd highest in Edelman’s 2011 Trust Barometer
January 28, 2011
If you work in the automotive sector then you'll be heartened to read the 2011 Edelman Trust Barometer, the company's 11th annual research study into the trust and credibility of businesses around the world. For 2011 Automotive climbs to become the 2nd most trusted industry sector, just behind Technology which retained the No.1 spot for a second year in a row.
IndustryFeatures & Reviews
In defence of straight talking..
IndustryAutomotive
New ‘Drive Angry 3D’ film gets social with Facebook Places
Mercedes launches a social-media race
December 17, 2010
Mercedes-Benz USA has launched a Tweet Race to the 45th Super bowl in what the company describes as a leap of faith into social media. The destination of the race is the Super Bowl on Feb 6 next year, the means of travel is by Mercedes-Benz, the fuel to get there is tweets by the gallon. The prize is a brand-new 2012 Mercedes-Benz C-class Coupe.
IndustryAutomotive
Toyota challenges drivers with A Glass of Water
More Stories
January 28, 2011
Automotive sector ranks 2nd highest in Edelman’s 2011 Trust Barometer
If you work in the automotive sector then you'll be heartened to read the 2011 Edelman Trust Barometer, the company's 11th annual research study into the trust and…
January 21, 2011
In defence of straight talking..
I've undertaken my fair share of 'teaser' or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the…
January 7, 2011
New ‘Drive Angry 3D’ film gets social with Facebook Places
There's a new social-media campaign that you might want to take a look at if you're a fan of movies such as Gone in 60 Seconds and Fast and Furious - the film, Drive…
December 17, 2010
Mercedes launches a social-media race
Mercedes-Benz USA has launched a Tweet Race to the 45th Super bowl in what the company describes as a leap of faith into social media. The destination of the race is…
October 27, 2010
Toyota challenges drivers with A Glass of Water
Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes,…
October 17, 2010
Getting serious about social media (Updated)
If you've been following our weekly reviews of Audi's mini-series for the A1, 'The Next Big Thing', or our previous review of Volkswagen of America's PunchDub campaign…
September 17, 2010
Volvo’s S60 – is it naughty enough?
It would be fair to say that Volvo's new S60 needs to be a game-changer for the brand. When you look through the press material and speak to Volvo's marketing team you…
August 11, 2010
VIDEOS: Subaru and Tommi Mäkinen produce 7:55 Nürburgring lap mini-series
VIDEOS: Subaru and Tommi Mäkinen produce 7:55 Nürburgring lap mini-series
