Steve Davies

The first pictures of Subaru's BRZ leaked out last night, prior to its official launch at the Tokyo Motor Show. The BRZ, nicknamed Subieyota, is the company's first rear-wheel drive car and was developed together with Toyota's GT 86 (a.k.a. Toyobaru) which was unveiled at the weekend.

After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.

It's a brave car maker who bucks the trend for more power, more performance and more.. everything when building a sports car, and when that car maker is Japanese there's an even more tightly defined expectation for what constitutes a performance car.

I bet you didn't see this coming. Volvo, all safe and sensible hooking up with the UK's hottest boy band. But then times have changed at Volvo - the cars are still at the top-end in terms of active and passive road safety, but they're also great fun to drive, especially the latest V60/S60 models.

Supercar makers don't usually need to advertise their latest models - the automotive and lifestyle media do a pretty good job of that on their own. So, on the rare occasion when an ad is created, we tend to sit up and take notice, since it tells us plenty about the state of the brand.

Now and again, advertisers seemingly lose touch with the audience they're trying to engage with and what seems such a clever idea in boardroom, looks a little irresponsible when out in the real world.

When Simraceway announced their landmark agreement with McLaren earlier this month, we decided to delve a little deeper behind the story before sharing our thoughts.

A Ford Focus? In The Sweeney? Nah, leave it aht! Really? Too right Tinkerbell. I could go on, after all the rhyming slang from the original 1970s TV series is legendary.