Steve Davies

This is the Nissan INVITATION Concept and if you can't get past the somewhat contrived name, then I'm pretty sure its looks will make up for it. Nissan are targeting the B-segment with this new model, positioning it alongside the Micra and Juke crossover, but with an emphasis on dynamic flair.

Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura's Super Bowl ad, Honda's NSX (concept) will make its European premiere at the Geneva Motor Show in March.

With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.

Pricing of Toyota's new rear-wheel drive GT 86 coupe will, in some ways, be the most important determinant of the car's success. If it was priced too close to lifestyle sports coupes such as Audi's TT or BMW's Z4, then customers would naturally expect the same level of creature comforts - which would defeat the very purpose of Toyota's light-weight sports car.

After watching this video, you'll probably be thinking as I was "..wouldn't it be great to pit a Ferrari FF against a Lamborghini Aventador and Porsche 911 Turbo on a frozen lake, fitted with suitably narrow winter tyres?"

This is the Kia Track’ster, a sporty new concept based on the popular Kia Soul - the car made famous by those cutesy Hamsters that grabbed our attention in the brilliant 'New Way to Roll' and 'Share Some Soul' ads.