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Gymkhana Five launches on July 9th – Full details here..
I gleaned a few hints about Gymkhana Five, when I interviewed Ken Block for our feature - 'The Accidental Hero', last December. Block, you'll remember, is Chief Brand…
Adwatch: Porsche’s Boxster Road Trip shows how NOT to run a digital campaign
I've been an outspoken critic of brands who boast about the size of their fan base. Of course, it's an understandable temptation, especially if you allow yourself to be…
MINI’s New Film: The Britalian Job, Goes For Olympic Gold
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize…
Adwatch: BMW M – It’s like having your cake and eating it too
A lot of people 'inside' BMW were unhappy about their brand team ditching 'The Ultimate Driving Machine' tagline from the car maker's ads and replacing it with.. JOY.…
Gymkhana Four The Hollywood Megamercial – Bonus Edit
When Gymkhana Four broke cover last year, we couldn't help feel disappointed that it had lost the purity which made Gymkhana Three such a huge hit.
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..
If you inadvertently search the terms 'size anxiety' on Google, you'll find a host of topics offering support for those people concerned by whether they measure up…
Adwatch: The Volvo V60 Plug-in Hybrid – Batteries Not Included
Our time spent recently with Volvo's V60 T6 Polestar got me thinking - is there a better all-round model in Volvo's range? The T6 Polestar ticks plenty of boxes, but…
Build your own MINI Countryman.. from 29,762 individual parts
Here's an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from…
