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Adwatch: BMW M – It’s like having your cake and eating it too
A lot of people 'inside' BMW were unhappy about their brand team ditching 'The Ultimate Driving Machine' tagline from the car maker's ads and replacing it with.. JOY.…
Hyundai Veloster Turbo comes to the UK
Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week's Geneva motor show, after we first saw it appear in one of the car…
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it's hardly surprising to find some stretching that little bit 'too far' in their quest to ensure a…
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we're taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the…
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
Adwatch: Gadget Master and Slick say ‘Can you do this..?’
Toyota Yaris - not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen…
